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Daily Press: Hesperia Council officially recognizes High Desert as the ‘Mojave River Valley’

The “Gateway City to the High Desert” is the first local municipality to adopt a resolution that officially recognizes the High Desert as the “Mojave River Valley.” During Tuesday night’s meeting, Hesperia Mayor Larry Bird and Council members Rebekah Swanson and Cameron Gregg voted to approve the new term. Mayor Pro Tem Bill Holland was

Daily Press: Cohesive economic development strategy requires new branding

Over the past 30 or more years there have been several efforts made to organize a coordinated economic development strategy for the cities of Adelanto, Apple Valley, Barstow, Hesperia and Victorville. The most recent iteration of such efforts is Opportunity High Desert and the similarly named High Desert Opportunity, which seek to engage the five